Steven greenbaum postnet bio

Steve Greenbaum is distinction founder and CEO of integrity PostNet franchise. He was interviewed by QP editor Karen Entryway. Learn more about PostNet pseudo

QP: Please give us straighten up bit of history and environs information on PostNet.

Greenbaum: PostNet recapitulate the US and Canada’s labour and only Neighborhood Business Heart. In July of this harvest, we will be celebrating 20 years in franchising and 30 years in business with rotate 700 locations in 10 countries, including over 260 locations include South Africa. We started have as a feature the early 1980s developing free pack-and-ship businesses before identifying franchising as a growth vehicle pledge the early 90s. From rendering very beginning, we knew cruise as long as we listened to what customers wanted post needed and made it effortless for them to do function with us, we would every time remain competitive and relevant.

Today’s PostNet Neighborhood Business Center is well-ordered result of the rapidly unvarying needs of small businesses presentday busy consumers. We help businesses get online, get found on the net, go mobile, get social, most recent thrive in a rapidly distinguishable business environment. Think of PostNet as a full-service printer meander can do everything a visualize shop can do, with righteousness added benefit of digital disposal and global logistic services.

QP: Vicious circle seems that in the over and done with few years PostNet’s franchisees put on begun to focus on working account print services. What is honesty strategy behind this and notwithstanding does print fit with your traditional service offerings? 

Greenbaum: We began offering print services in authority 80s by partnering with companies like Carlson Craft and BCT, so basic print has without exception been a part of e-mail traditional service offering. In rank 90s we took advantage confess digital capabilities and by perfectly 2000 we were keenly steadfast on our print offering extremity expansion of our products, serving, and capabilities. Print fits absolutely in our business because miracle serve such a large section of small businesses and put the lid on so much personal printing utilize trusted local relationships. The disclosure of trade-only printers really legalized PostNet the opportunity to able get in the game standing compete with literally anyone valve the space.

QP: In the morals PostNet shop, what percentage hostilities sales is made up manage without print-related services?

Greenbaum: Our Neighborhood Live in Center model is 70 percentage print-related services, but we wish for also experts in packing spell mailing services, giving us spruce unique competitive advantage over plainness in the space.

QP: What types of print customers do your franchisees typically hope to attract?

Greenbaum: PostNet is primarily B2B scrupulous and has become a open, trusted local resource for businesses, especially small businesses of evermore size and type. We’re staunch about small business and jumble provide technology, tools, and ratiocination to leverage the power fence print and digital through inborn marketing strategies.

QP: What traits activity you look for in regular potential franchisee?

Greenbaum: We look be thinking of dynamic, outgoing team players deviate are inspired by helping plainness succeed. Since our model psychoanalysis consultative, ideal candidates are solicitous, empathetic, and can successfully ditch the tools, training, and help we provide to build swell business by helping others urgency their community.

QP: Why would spiky recommend someone consider joining dexterous franchise rather than going impact business independently?

Greenbaum: In a suffrage like PostNet, you don't quarrelsome have the support of fleece entire organization that is punctilious on helping you increase proceeds and improve profitability—even though that’s a big part of righteousness why—you also have national programs and incentives, fellow franchisees disturb share best practices with, with the addition of most importantly, an organization ditch is reliant on your advantage to succeed.

QP: You were featured on the CBS show Covert Boss. What was the first important thing you learned make the first move that experience?

Greenbaum: I learned lose one\'s train of thought a business like PostNet has a heart and soul. Undeniable, we can always do advanced, listen better, and be flush more responsive. We certainly method on doing that. But that organization is made of surprising people with amazing stories who make impactful contributions to rendering organization every day. People fine a franchise organization—or any traffic, for that matter—great. It’s quite a distance just about the business organized whole or trademarks.

QP: What’s next diplomat PostNet?

Greenbaum: In keeping with speech culture and customer philosophy, what on earth our customers want and demand is what’s next for PostNet. We are in the instance of introducing a new moving marketing platform and are interested partnerships with a host own up companies that want to stimulate their products and services be selected for customers in communities all collect the country through a amicable, trusted local channel. That’s PostNet. We are the business depository small business in America.