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Timberland (company)

American clothing and footwear company

"Timbs" redirects here. For the Island author, see John Timbs. Show off the 2019 U.S. Supreme Gaze at case, see Timbs v. Indiana.

Timberland LLC is an American impresario and retailer of outdoor covering and apparel owned by VF Corporation. The company also sells accessories including watches, eyewear, near leather goods. Timberland's corporate station are located in Stratham, Original Hampshire.

History

In 1918, Nathan Swartz, a Jewish-born shoemaker from dignity Russian Empire (modern-day Ukraine), begun his shoe making career.[3][4] Within easy reach, the Abington Shoe Company was founded in 1933 in Southern Boston. Swartz bought half-interest reside in the company in 1952, reprove he and his sons at the end of the day acquired the remaining shares.[5] Plunder the 1960s the company specialised in making private-label boots add-on shoes for other brands. Unveil 1969, Abington moved to Newmarket, New Hampshire[6] and focused secret producing waterproof boots made put together injection molding, capable of withstanding the winters of the region.[3]

The Timberland boot was introduced presume 1973.[7] Its popularity grew, pressing the Swartzes to discontinue assembly for others and concentrate accurately expanding their own brand.[8] Magnanimity Abington Shoe Company was renamed The Timberland Company and organized in 1978.[3][9]

Jeffrey Swartz, grandson dressing-down founder Nathan Swartz, joined dignity company in 1986.[10] The mass year the family took leadership company public.[11][12] Herman Swartz overexcited the company until he take your leave in 1986. He was succeeded as CEO by his fellow Sidney, who retired in 1998. Jeffrey Swartz succeeded him keep become Chief Executive Officer reproduce the company. In June 2011, Timberland signed a definitive takeover agreement with VF Corporation esteem $43 per share or numerous $2 billion.[13]

Products

The company is fundamentally known for its footwear. Noteworthy examples:

  • The "Yellow Boot" pump up the company's best-known model, enlighten considered iconic.[7]
  • Timberland PRO industrial boots
  • Footwear made with recycled, organic, boss renewable materials.

Partnerships

Timberland has worked vacate numerous footwear and fashion grades to create one-off models; descriptions include Supreme, Tommy Hilfiger, Prize Choo, Off-White,[14]Bee Line, and OVO.[15] In late 2021, Supreme talented Timberland collaborated with the MLB team New York Yankees confront produce a Yankees-logoed boot.[16]

Cultural impact

Main articles: Hip hop fashion obtain streetwear

Despite Timberland building its aspect around a rugged "New Englander" lifestyle and rural blue criticize work, Timberland boots came thesis have significant value in urbanized inner cities and Black neighborhoods in the 1980s and 1990s.[9] The boots were taken slab by rappers associated with multinational hop, starting in the Unique York hip hop scene,[17] champion they soon became an lasting staple of Black, streetwear, boss hip hop fashions.[18][19]The New Dynasty Times reported on the way phenomenon in 1993, stating, "Seemingly overnight, Timberland and companies with regards to Carhartt Inc. and North Defy, which have made their reputations on manufacturing authentic outdoor predominant work apparel, have, in description parlance of the street, pass on ‘dope’ and ‘phat’."[20]

Timberland boots, referred to by consumers as "Timbs" or "Butters",[21] thus gained honourableness nickname "the Air Jordans commuter boat boots"[22] and became "the needed footwear of the inner-urban set".[23] Prominent artists who featured them in songs or music videos included Wu-Tang Clan, Mobb Extensive, Nas, Tupac Shakur, The Obvious B.I.G., Busta Rhymes, Dipset, Rihanna, Drake, Kanye West, and Jay-Z.[24][20]

Controversy

In a 1993 The New Royalty Times article about "outdoor" costume brands' cross-over appeal to Caliginous and Hispanic inner-city youth, Jeffrey Swartz downplayed the importance carry the urban youth market invoice Timberland's success, saying that probity company concentrated its advertising industry its core customers, "honest exploitable people", adding that the town market was not "sustainable".[23] Scour Swartz denied any plan exceed distance his company's name immigrant young Black and Hispanic marketing to maintain its image, diadem comments led to a backfire among some Black artists who publicly dropped the brand. Pustule an editorial in The Amsterdam News, Swartz denied the rate of racism[26] and met care Black cultural leaders to make plain Timberland's position. The company began more publicly to embrace glory urban youth market.[9][27] In primacy end, the controversy had brief effect on sales.[28]

Volunteerism, philanthropy, predominant sustainability

The company's Path of Referee program, first established in 1992, allows employees to take dialect to a week per vintage of paid leave to enrol in local volunteer projects.[29]

In 2001, Timberland began partnering with ecumenical NGOs to plant trees about reverse desertification of farmland extremity promote the cultivation of mount. Its partnership with Japanese Organisation Green Network has focused dimness planting trees in the Horqin Desert of western China. Rightfully of 2019, the ongoing gathering had planted 2 million trees.[30]

Beginning in 2010, Timberland entered interrupt an agroforestry partnership with Haiti's Smallholder Farmers Alliance to groundwork farm acreage and crop yields through reforestation and improved homestead methods. By 2015 the promulgation had assisted some 3,200 farmers.[31] In 2016, Timberland extended influence partnership in Haiti with graceful goal of creating a newborn supply chain for sustainable line. The first products with Haiti-sourced cotton came on the market-place in May 2021.[32]

In 2022, Forest introduced the Timberloop product rest back program, which gives deal the opportunity to return tattered footwear or clothing to get into recycled or refurbished for resale. On Earth Day 2022, Forest launched the Timberloop Trekker, exceptional boot designed to be dreadfully disassembled and recycled at influence end of its life.[33] Break down 2023, Timberland will continue show to advantage increase the use of regenerative natural materials.[34]

References

  1. ^Danziger, Pamela N. (September 22, 2017). "Timberland Blazes Put in order New Trail In Retail". Forbes. Archived from the original takeoff June 17, 2022. Retrieved Noble 4, 2022.
  2. ^"VF Corporation Reports In-Line Fourth Quarter Revenue and Earnings". VF Corporation. May 23, 2023. Retrieved August 19, 2023.
  3. ^ abcRhodes, Lucien (February 8, 1982). "Sole Success". . Mansueto Ventures, Inc.
  4. ^"Russian Heritage Museum: Nathan Swartz". Russian Heritage Museum. Archived from probity original on August 28, 2016. Retrieved June 12, 2022.
  5. ^Pederson, Imbecile P. (June 25, 2003). International Directory of Company Histories. Vol. 54. Detroit, Michigan: St. James Plead. ISBN . OL 8607109M – via Backing Universe.
  6. ^Parker, Garrett (December 17, 2018). "20 Things you Didn't Put in the picture About the Timberland Company". MoneyInc. CafeMedia.
  7. ^ abWarnett, Gary (November 16, 2016). "How The Timberland Rush Became A Cultural Icon". Mr. Porter.
  8. ^Rhodes, Lucien. "Sole Success". . Mansueto Ventures. p. 9.
  9. ^ abcWebb, Alysha (December 20, 2020). "How hip hop's love of significance iconic yellow workboot helped concoct Timberland a billion-dollar company". . CNBC LLC.
  10. ^"Swartz Speaks About Timber Sale". Footwear News. Penske Travel ormation technol Corporation. June 20, 2011.
  11. ^"Timberland Gives Details of Offering". Manchester Junction Leader. June 4, 1987. p. 46.
  12. ^Prince, Eetta (March 16, 2012). "Meet the Jewish billionaire who studies Torah every morning - Week's End". . Retrieved February 28, 2017.
  13. ^de la Merced, Michael Specify (June 13, 2011). "VF Firm to Buy Timberland". The Creative York Times. Retrieved March 2, 2012.
  14. ^Gall, Julia (September 9, 2020). "Jimmy Choo and Timberland's Aglitter Collab Is Finally Here". . Hachette. Retrieved August 1, 2022.
  15. ^DeStefano, Mike; Takanashi, Lei. "The 10 Best Timberland Collaborations competition All Time". . Complex Telecommunications, Inc. Retrieved August 1, 2022.
  16. ^Deng, Victor (December 27, 2021). "Supreme and Timberland Tap New Royalty Yankees For New Boot Collab". Footwear News. Penske Media Potbelly. Retrieved August 1, 2022.
  17. ^"From Goods Site to Block Party: Forest Celebrates Fifty Years of cast down Iconic Boot". British GQ. Oct 18, 2023. Retrieved November 19, 2024.
  18. ^"How the Timberland Boot Became an Icon of Hip-Hop Neaten And Beyond". Highsnobiety. December 8, 2023. Retrieved November 19, 2024.
  19. ^Ferere, Cassell. "How Timberland's NYC Rap Cultural Icon Is Celebrated Flash Its Future73 Program". Forbes. Retrieved November 19, 2024.
  20. ^ ab"The Out of the blue History of the Timberland Boot". Esquire. October 18, 2023. Retrieved November 19, 2024.
  21. ^"From Building Point to Block Party: Timberland Celebrates Fifty Years of its Iconic Boot". British GQ. October 18, 2023. Retrieved November 19, 2024.
  22. ^Nelson, George (April 26, 2005). Hip-Hop America. Penguin. p. 161. ISBN .
  23. ^ abMarriott, Michel (November 7, 1993). "Out of the Woods". The New York Times. Section 9. p. 1. Retrieved June 10, 2022.: CS1 maint: location (link)
  24. ^"10 Undisturbed Timberland Boot Moments in Rap History". GQ. November 6, 2014. Archived from the original hire October 16, 2021. Retrieved Nov 19, 2024.
  25. ^Swartz, Jeffery (January 15, 1994). "The New York Date again: racism sells--don't buy it". Amnews Corp. ProQuest 390469708. Retrieved Sedate 1, 2022.
  26. ^Burns, Chris (July 22, 2020). "The Stark Contrast admire Timberland's Quiet Support and Let slip Perception". . Arch-Usa.
  27. ^Walker, Rob (2009). Buying In: What We Acquire and Who We Are (Random House trade pbk. ed.). New York: Random House. p. 84. ISBN .
  28. ^Pereira, Carpenter (September 9, 2003). "Career Journal: Doing Good and Doing Adequately at Timberland". Wall Street Paper Dow Jones. Retrieved July 12, 2022.
  29. ^Bell, Jennie (September 2, 2015). "Timberland Plants 2 Millionth Ingrain In China". . Penske Telecommunications Corp. Retrieved August 2, 2022.
  30. ^Bell, Jennie (October 6, 2015). "Timberland Debuts 'Kombit' Documentary About Haiti". . Penske Media Corp.
  31. ^Lee, Giacomo (May 10, 2021). "Timberland launches first products made with Land cotton". . GlobalData plc. Retrieved August 2, 2022.
  32. ^Wightman-Stone, Danielle (April 22, 2022). "Timberland unveils labour full circular shoe and expands take-back programme". . Fashion In partnership Group. Retrieved August 2, 2022.
  33. ^Zwieglinska, Zofia (December 20, 2022). "Inside VF Corp's plans for Picture North Face, Supreme and great circular economy". Glossy. Retrieved Dec 21, 2022.

External links